Hannaford Supermarket
This is a nice business video for Hannaford because it portrays
a very positive image for their brand. The school teachers’ conversation emotionally
appeals to the audience because the focus is geared toward hungry children- who
don’t have the simple luxury of eating birthday cake and are sent to school
without lunch money. Hannaford relays messages for supporting education and
playing an active role in fighting hunger.
Ruby Tuesday Restaurant
This video commercial glamorizes the menu items, which isn’t
usually a negative strategy. However, this commercial airs in the New Hampshire
region, where it is illegal to sell local lobster tails in corporate restaurants-
The Fisherman’s Act. This is false advertising and lures many guests into the
restaurant expecting to order this meal and we have to inform them that we don’t
have it. As a current employee of Ruby Tuesday, I serve tables and witness
frustrated guests because of this. The company should not tease their guests
and consider airing commercials regionally where specific items are not
offered.
Bernie and Phyl’s
Furniture
This video is humorous and I believe comedic strategies tend
to be successful in gaining mass interest in modern American culture. The video
relays a positive message for the company through the portrayal of a family operated
business and the willingness to offer their customers the best deals available.
This bestows credibility, customer loyalty, and reliance on doing business with
“real”, down-to-earth people.
