Critique: 3 NH-based Facebook Pages for Businesses, Organizations, Clubs, Causes, etc.

1. ) Rocco's Pizza Bar and Grill

This restaurant was originally named "The Pizza Man" and is located just outside my hometown in Hudson, New Hampshire. Within the past two years, the restaurant has undergone some serious re-branding, which includes building renovations as well as renaming the company as Rocco's Pizza Bar and Grill. The restaurant added new items to the menu and designed a bar lounge seating area, which is separate from the main dining room, to accommodate a variety of guests.

Most relatively, Rocco’s created a Facebook Business Page to generate an online presence for networking through social media. This online tool is an excellent communication strategy used to inform guests about current specials and possibly attract prospective customers.

Since its initial opening, the pizza place has easily maintained a strong reputation for providing great food. One may ask, "If the restaurant is doing well, then why change it? The answer to that question is simple- the Rocco’s team felt they could provide the same quality food and service to a larger audience and wanted to make more people happy; therefore they made the necessary modifications to attract a mass clientele.

Keeping this company background in mind, Rocco's also excels in its use of social media to promote their business. Multiple times a week, I come across posts from their company on my news feed. The content of these posts include:

    * Information on lunch or dinner specials

    * Photos of their featured food items

    * Photos of their seasonal/holiday cocktails

    * Special offers or discounts

I believe Rocco's is successful with their efforts of using Social Media because they stay on top of their Facebook Business Page! Their up-to-date and active presence on Facebook portrays the restaurant’s image for being highly organized, consistent, and shows they care about their customers (This is a crucial message to relay to both current and prospective guests!)

2.) NeighborFavor

NeighborFavor is a startup company that created and designed an app for the iPhone. The founders of this company are actually two childhood friends of mine, Ben Doherty and Zac Maurais. They demonstrate their effective use of Social Media through both their app and their Facebook Business Page- again their constant activity, engagement with audience and clientel, as well as revealing their vibrant personalities through postings has made them successful for building and maintaining an audience!

3.) New Hampshire High Technology Council

This non-profit organization has an awesome crew working behind them- supporting  innovation, entrepreneurship, and higher education in the state of New Hampshire. Their membership contains over 200 member companies and is a part of a large network of tech-industry experts, university and government officials, venture capitalists, communication professionals, and much more. However, only 83 people like their Facebook Business Page. I feel a company that has a good reputation, such as NHHTC, then it would be effortless to have the same reputation through an online presence, but for some reason this is not the case. I plan to bring what I learn through our classroom discussion into the social media practices of the High Tech Council to help them reach their goal of attracting more people to their page. 

My Personal Photo: Ben and I at our Senior Prom

My Personal Photo: Zac and I were Prom Dates =)