Social Media Marketing Campaign: Mission Statement

I chose the New Hampshire High Technology Council (NHHTC) as the organization for my social media marketing campaign. Nicknamed as "the Council", this organization is an essential client of Cookson Stephens Corporation- which is a strategic communication firm.

I earned my position as Communication Coordinator for NHHTC through an internship during the Spring 2012 semester. This learning experience enlightened my understanding of the technology industry in the state of New Hampshire, as well as the institutions of entrepreneurship and higher education.

The New Hampshire High Technology Council- Mission and Purpose:
"Founded in 1983, and originally known as the New Hampshire High Technology Council, the NH High Tech Council has been the voice of technology and innovation in the State of New Hampshire for well over 25 years. As a member-driven organization focusing on advancing innovation throughout New Hampshire, we help drive NH’s economy by encouraging research and technology-based industrial development."

"The Council brings together representatives from the private and public sectors to establish and maintain financial, technical, legislative, and educational programs that support research and economic development efforts that help New Hampshire lead in entrepreneurship and business on a national level."

Cited from the organization's  website at NHHTC.org

The social media campaign that I plan, design, launch, and maintain for the Council will strive to relay current and accurate messages about financing, technology, legislature, and education. Additionally, the mission is to increase the number of online users who are engaged with the Council's social networking sites. This will inevitably increase membership enrollments and build a large network of business professionals that work for and support the advancement of technology.



Personal Photo: Sponsorship poster from a past event
I "tweeted" this image  from the NHHTC twitter account