Webinar Title:
The Science of Blogging
To view the webinar visit http://www.hubspot.com/the-science-of-blogging/
Company: HubSpot-
Their mission states, “A pioneer in inbound marketing, HubSpot aims to help its
customers make marketing that people love.”
Source: HubSpot- About Us
Presenter: Dan
Zarrella, known as HubSpot’s Social Media Scientist, he is the author of The Social Media Marketing Book and an
award winning social, search and viral marketing scientist. Dan studies social
media behaviors, conducts his own field research and collects data. After
analyzing the information he’s able to draw logical conclusions about the best
practices for social media then teaches this material to marketers.
Key Concepts:
1.
If you’re a business and you’re not blogging,
then you’re doing something wrong. This
information was based on the data that he collected which states, “71% of consumers
say blogs somewhat to very much effect their purchasing decisions.”
2.
“People go on social media to talk to their
friends and socialize and to feel good about themselves in their world- not to
be a ‘Debbie Downer’.” So, don’t be negative; that’s what the news is for.
“When you're thinking about the kind of content that you need to blog that's going to get shared, sex and positivity sell. So you might not be able to use sex in your blog articles. If you can, go to town. But most people can't. Be as positive as possible.”
“When you're thinking about the kind of content that you need to blog that's going to get shared, sex and positivity sell. So you might not be able to use sex in your blog articles. If you can, go to town. But most people can't. Be as positive as possible.”
3.
“People do not ‘retweet’ things that are
self-referential. If you're talking about yourself, most people don't care. So
you can stop blogging about yourself because people aren't going to share it.
Additionally, even if you
look at the number of followers
on Twitter that accounts have as
they make self-referential
remarks, and the amount of self-reference goes up,
the amount of followers that accounts
have decreases.
4.
“When blogging, talk as yourself, not about
yourself. People don't want to hear about you. They want to hear from you. They want to hear your personal opinion about
things that they care about, not just
stuff that is happening in your life that you care about.”
5.
Novelty: “You can't keep saying the same thing
that everyone else is saying. If you're doing that you're being boring, and
nobody will want to read you. There too many blogs out there. I read too many
blogs on a regular basis. There are a bazillion number of blogs on the
internet. I don't want to read the same thing that everybody else is saying.
Tell me your unique opinion.”
This webinar was very helpful in understanding the tactics
behind blogging! I enjoyed Dan’s casual, but straight forward presentation.
