How To Grow Your Brand and Following with Facebook
•Who is the publisher of this paper (what company or
person)?
The designer of this presentation is
Social Media Examiner, which is the world’s largest online social media
magazine; it is designed to help businesses discover how to best use social
media tools like Facebook, Google+, Twitter and LinkedIn to connect with
customers, generate more brand awareness and increase sales. Their mission is
to help you navigate the constantly changing social media jungle.
•Who is the author of this paper, if one is listed?
The document is a transcript from the
Social Media Success Summit 2012- this event features a live online conference that
empowers individuals to use social media to gain more exposure, increase
traffic, cultivate loyal fans and grow your business. Mari Smith, co-author and
Facebook Marketing Expert delivered the presentation.
•What date was this paper published?
Social Media Examiner held the fourth-annual
online conference this year. The event ran from May 1, 2012 through May 24,
2012. This is an essential cyber-networking program that educates marketers and
business owners on how to quickly achieve social media success. In addition to
Mari Smith, twenty-six of the world’s most respected social media experts came
together to share their newest strategies, tips and practical, real-world,
proven examples. They revealed all of the latest business-building tactics needed
to know to immediately benefit from Google+, blogging, Facebook, LinkedIn,
YouTube, Twitter, Pinterest and more.
•List five key points made in this paper. Use full and
complete sentences and paragraphs to do this, not just a list of words
1. Facebook by the numbers:
Facebook is the number one social media website and
the number two most visited website (second only to Google). It’s been reported
that over 850 million users are active on Facebook and visit the website multiple
times a day; morning, afternoon, and night. The average time spent on Facebook
is fifty-five minutes per day. The main point being, from a business standpoint
Facebook is an essential resource to reach and target a mass audience.
2. Facebook by the dollars:
The online conference was presented before Facebook launched their Initial
Public Offering earlier this year. In 2011 Facebook’s revenue was $3.7 billion.
The social media website received 85% of their revenues from advertising and games
and apps were accountable for 30% of sales during that point in time. Mari
Smith suggested that it was necessary to bring up the topic of Facebook going
public, “FB World NASDAQ”, because the conference was held during the exact
time frame of Facebook’s road show to New York City and Silicon Valley,
California- an event that the public launch was reliant on.
3. Facebook Timeline DO: Change the Cover
Photo Regularly
Mari Smith suggests that changing the cover photo regularly because this
Facebook function allows users to do all kinds of creative things. These photos
are automatically placed in a Cover Photos Album- which paints the picture for
your business brand. However, DON’T break the Facebook cover image rules (i.e.
no contact info).
4. Facebook Timeline DO: Use the Pin to Top
feature…every day!
Not enough people take advantage of this Facebook benefit. The “Pin to
Top” feature allows users to pin any of your posts as a page. You cannot pin
fan posts, but you can pin any of your own posts for up to seven days. Gives
posts particular attention on your page- great way to gain visibility.
5. Facebook Timeline DO: Respond to wall posts
and comments
According to a case study with two businesses (Mr.Youth.com and
SimplyZesty.com),
80% of users who received a response to their
post made a purchase as a result of the interaction; 28 % of users who report a
brand reaching out to the proactively made a purchase as a result of the interaction.
•In one final paragraph, tell me if this paper inspired you,
helped you, may lead you try some of the sites mentioned in it, may contribute
in some way to your Social Media Marketing Project for our class...and any
other responses you'd like to make.
I though this presentation was very
resourceful and I wished I was fortunate enough to have attended the live
online conference. Mari Smith portrayed a down-to-earth, yet excited image of
herself in this presentation- which I enjoyed because she is a social media genius
and still loves working with people. I was missing half the pages for the transcript,
which is unfortunate because I feel I would have gained more from reading the
entire document. Regardless, the information I was able to obtain was
important- the tactics discussed seemed essential for success in the social
media world.
Sources: Social Media
Examiner.com
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