The Science of Blogging- Recap of Free Webinar

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Webinar Title: The Science of Blogging

To view the webinar visit http://www.hubspot.com/the-science-of-blogging/

Company: HubSpot- Their mission states, “A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people love.”

Source: HubSpot- About Us

Presenter: Dan Zarrella, known as HubSpot’s Social Media Scientist, he is the author of The Social Media Marketing Book and an award winning social, search and viral marketing scientist. Dan studies social media behaviors, conducts his own field research and collects data. After analyzing the information he’s able to draw logical conclusions about the best practices for social media then teaches this material to marketers.

Key Concepts:

1.       If you’re a business and you’re not blogging, then you’re doing something wrong.  This information was based on the data that he collected which states, “71% of consumers say blogs somewhat to very much effect their purchasing decisions.”

2.       “People go on social media to talk to their friends and socialize and to feel good about themselves in their world- not to be a ‘Debbie Downer’.” So, don’t be negative; that’s what the news is for.
“When you're thinking about the kind of content that you need to blog that's going to get shared, sex and positivity sell. So you might not be able to use sex in your blog articles. If you can, go to town. But most people can't. Be as positive as possible.”

3.       “People do not ‘retweet’ things that are self-referential. If you're talking about yourself, most people don't care. So you can stop blogging about yourself because people aren't going to share it. Additionally,  even  if you  look at  the number  of followers  on Twitter  that accounts  have as  they make  self-referential remarks, and  the amount  of self-reference  goes up,  the amount  of followers  that accounts  have decreases.

4.       “When blogging, talk as yourself, not about yourself. People don't want to hear about you. They want to hear from you.  They want to hear your personal opinion about things that they care about, not just  stuff that is happening in your life that you care about.”

5.       Novelty: “You can't keep saying the same thing that everyone else is saying. If you're doing that you're being boring, and nobody will want to read you. There too many blogs out there. I read too many blogs on a regular basis. There are a bazillion number of blogs on the internet. I don't want to read the same thing that everybody else is saying. Tell me your unique opinion.”

This webinar was very helpful in understanding the tactics behind blogging! I enjoyed Dan’s casual, but straight forward presentation.