1.What New Hampshire hospital participated in the
Pink Glove Dance contest that raised awareness of breast cancer?
Speare Memorial Hospital in
Plymouth, N.H. participated in the Pink Glove Dance contest put on by Medline
to raise breast cancer awareness.
2. What is the
function of the “Stories” feature of Twitter?
The function of the “Stories”
feature of Twitter is that it may lead to other people and/or companies to
follow. This feature is located under “#Discover”- “Stories” provides a list
based on popular topics trending on Twitter. This feature does the searching for
you by providing the types of people you follow and are following you. This is helpful when finding new people to
follow.
3. Who uses social media more, men or women?
According to the required reading
for our first assignment, women use social media more for reasons such as
frequent photo sharing and the human nature of women being instinctively
social.
4. How many slides
does this MEGA File contain? This MEGA File contains 653
slides.
5. What is the name
of the blogging platform you used to create your “Assignments Blog” for this
class?
The blogging platform I used to
create my “Assignments Blog” is called Blogger.com. This is a free, easy to use
service.
6. What is the attendance policy for this class?
More than three unexcused absences
will begin to affect students’ grade. Student will lose five points after three.
If absent students are still responsible for all assignments and class work.
7. Name one grammatical “felony” according to Chris’s
grammar rules for the class.
Presenter: Dan
Zarrella, known as HubSpot’s Social Media Scientist, he is the author of The Social Media Marketing Book and an
award winning social, search and viral marketing scientist. Dan studies social
media behaviors, conducts his own field research and collects data. After
analyzing the information he’s able to draw logical conclusions about the best
practices for social media then teaches this material to marketers.
Key Concepts:
1.If you’re a business and you’re not blogging,
then you’re doing something wrong. This
information was based on the data that he collected which states, “71% of consumers
say blogs somewhat to very much effect their purchasing decisions.”
2.“People go on social media to talk to their
friends and socialize and to feel good about themselves in their world- not to
be a ‘Debbie Downer’.” So, don’t be negative; that’s what the news is for.
“When you're thinking about the kind of content that you need to blog that's
going to get shared, sex and positivity sell. So you might not be able to use
sex in your blog articles. If you can, go to town. But most people can't. Be as
positive as possible.”
3.“People do not ‘retweet’ things that are
self-referential. If you're talking about yourself, most people don't care. So
you can stop blogging about yourself because people aren't going to share it.
Additionally, even if you
look at the number of followers
on Twitter that accounts have as
they make self-referential
remarks, and the amount of self-reference goes up,
the amount of followers that accounts
have decreases.
4.“When blogging, talk as yourself, not about
yourself. People don't want to hear about you. They want to hear from you. They want to hear your personal opinion about
things that they care about, not just
stuff that is happening in your life that you care about.”
5.Novelty: “You can't keep saying the same thing
that everyone else is saying. If you're doing that you're being boring, and
nobody will want to read you. There too many blogs out there. I read too many
blogs on a regular basis. There are a bazillion number of blogs on the
internet. I don't want to read the same thing that everybody else is saying.
Tell me your unique opinion.”
This webinar was very helpful in understanding the tactics
behind blogging! I enjoyed Dan’s casual, but straight forward presentation.
How To Grow Your Brand and Following with Facebook
•Who is the publisher of this paper (what company or
person)?
The designer of this presentation is
Social Media Examiner, which is the world’s largest online social media
magazine; it is designed to help businesses discover how to best use social
media tools like Facebook, Google+, Twitter and LinkedIn to connect with
customers, generate more brand awareness and increase sales. Their mission is
to help you navigate the constantly changing social media jungle.
•Who is the author of this paper, if one is listed?
The document is a transcript from the
Social Media Success Summit 2012- this event features a live online conference that
empowers individuals to use social media to gain more exposure, increase
traffic, cultivate loyal fans and grow your business. Mari Smith, co-author and
Facebook Marketing Expert delivered the presentation.
•What date was this paper published?
Social Media Examiner held the fourth-annual
online conference this year. The event ran from May 1, 2012 through May 24,
2012. This is an essential cyber-networking program that educates marketers and
business owners on how to quickly achieve social media success. In addition to
Mari Smith, twenty-six of the world’s most respected social media experts came
together to share their newest strategies, tips and practical, real-world,
proven examples. They revealed all of the latest business-building tactics needed
to know to immediately benefit from Google+, blogging, Facebook, LinkedIn,
YouTube, Twitter, Pinterest and more.
•List five key points made in this paper. Use full and
complete sentences and paragraphs to do this, not just a list of words
1.Facebook by the numbers:
Facebook is the number one social media website and
the number two most visited website (second only to Google). It’s been reported
that over 850 million users are active on Facebook and visit the website multiple
times a day; morning, afternoon, and night. The average time spent on Facebook
is fifty-five minutes per day. The main point being, from a business standpoint
Facebook is an essential resource to reach and target a mass audience.
2.Facebook by the dollars:
The online conference was presented before Facebook launched their Initial
Public Offering earlier this year. In 2011 Facebook’s revenue was $3.7 billion.
The social media website received 85% of their revenues from advertising and games
and apps were accountable for 30% of sales during that point in time. Mari
Smith suggested that it was necessary to bring up the topic of Facebook going
public, “FB World NASDAQ”, because the conference was held during the exact
time frame of Facebook’s road show to New York City and Silicon Valley,
California- an event that the public launch was reliant on.
3.Facebook Timeline DO: Change the Cover
Photo Regularly
Mari Smith suggests that changing the cover photo regularly because this
Facebook function allows users to do all kinds of creative things. These photos
are automatically placed in a Cover Photos Album- which paints the picture for
your business brand. However, DON’T break the Facebook cover image rules (i.e.
no contact info).
4.Facebook Timeline DO: Use the Pin to Top
feature…every day!
Not enough people take advantage of this Facebook benefit. The “Pin to
Top” feature allows users to pin any of your posts as a page. You cannot pin
fan posts, but you can pin any of your own posts for up to seven days. Gives
posts particular attention on your page- great way to gain visibility.
5.Facebook Timeline DO: Respond to wall posts
and comments
According to a case study with two businesses (Mr.Youth.com and
SimplyZesty.com),
80% of users who received a response to their
post made a purchase as a result of the interaction; 28 % of users who report a
brand reaching out to the proactively made a purchase as a result of the interaction.
•In one final paragraph, tell me if this paper inspired you,
helped you, may lead you try some of the sites mentioned in it, may contribute
in some way to your Social Media Marketing Project for our class...and any
other responses you'd like to make.
I though this presentation was very
resourceful and I wished I was fortunate enough to have attended the live
online conference. Mari Smith portrayed a down-to-earth, yet excited image of
herself in this presentation- which I enjoyed because she is a social media genius
and still loves working with people. I was missing half the pages for the transcript,
which is unfortunate because I feel I would have gained more from reading the
entire document. Regardless, the information I was able to obtain was
important- the tactics discussed seemed essential for success in the social
media world.
This is a nice business video for Hannaford because it portrays
a very positive image for their brand. The school teachers’ conversation emotionally
appeals to the audience because the focus is geared toward hungry children- who
don’t have the simple luxury of eating birthday cake and are sent to school
without lunch money. Hannaford relays messages for supporting education and
playing an active role in fighting hunger.
This video commercial glamorizes the menu items, which isn’t
usually a negative strategy. However, this commercial airs in the New Hampshire
region, where it is illegal to sell local lobster tails in corporate restaurants-
The Fisherman’s Act. This is false advertising and lures many guests into the
restaurant expecting to order this meal and we have to inform them that we don’t
have it. As a current employee of Ruby Tuesday, I serve tables and witness
frustrated guests because of this. The company should not tease their guests
and consider airing commercials regionally where specific items are not
offered.
This video is humorous and I believe comedic strategies tend
to be successful in gaining mass interest in modern American culture. The video
relays a positive message for the company through the portrayal of a family operated
business and the willingness to offer their customers the best deals available.
This bestows credibility, customer loyalty, and reliance on doing business with
“real”, down-to-earth people.
This restaurant was originally named "The Pizza
Man" and is located just outside my hometown in Hudson, New Hampshire.
Within the past two years, the restaurant has undergone some serious
re-branding, which includes building renovations as well as renaming the
company as Rocco's Pizza Bar and Grill. The restaurant added new items to the
menu and designed a bar lounge seating area, which is separate from the main
dining room, to accommodate a variety of guests.
Most relatively, Rocco’s created a Facebook Business Page to
generate an online presence for networking through social media. This online
tool is an excellent communication strategy used to inform guests about current specials and
possibly attract prospective customers.
Since its initial opening, the pizza place has easily maintained
a strong reputation for providing great food. One may ask, "If the
restaurant is doing well, then why change it? The answer to that question is
simple- the Rocco’s team felt they could provide the same quality food and
service to a larger audience and wanted to make more people happy; therefore
they made the necessary modifications to attract a mass clientele.
Keeping this company background in mind, Rocco's also excels in
its use of social media to promote their business. Multiple times a week, I
come across posts from their company on my news feed. The content of these
posts include:
* Information on
lunch or dinner specials
* Photos of their
featured food items
* Photos of their
seasonal/holiday cocktails
* Special offers
or discounts
I believe Rocco's is successful with their efforts of using
Social Media because they stay on top of their Facebook Business Page! Their
up-to-date and active presence on Facebook portrays the restaurant’s image for
being highly organized, consistent, and shows they care about their customers
(This is a crucial message to relay to both current and prospective guests!)
NeighborFavor is a startup company that created and designed an app for the iPhone. The founders of this company are actually two childhood friends of mine, Ben Doherty and Zac Maurais. They demonstrate their effective use of Social Media through both their app and their Facebook Business Page- again their constant activity, engagement with audience and clientel, as well as revealing their vibrant personalities through postings has made them successful for building and maintaining an audience!
This non-profit organization has an awesome crew working behind them- supporting innovation, entrepreneurship, and higher education in the state of New Hampshire. Their membership contains over 200 member companies and is a part of a large network of tech-industry experts, university and government officials, venture capitalists, communication professionals, and much more. However, only 83 people like their Facebook Business Page. I feel a company that has a good reputation, such as NHHTC, then it would be effortless to have the same reputation through an online presence, but for some reason this is not the case. I plan to bring what I learn through our classroom discussion into the social media practices of the High Tech Council to help them reach their goal of attracting more people to their page.
